About

A boutique marketing and advertising agency

ex'cellent marcom agency

ex'cellent founded in 2006, based in Haifa is an agency that specializes in Arab community in Israel. Our Advertising Agency is driven by passionate thinkers and a professional team working with our clients' brands to create strategies that produce unparalleled results. We love to create content and design that help us thrive on the data necessary to succeed in the digital world to get you the best results.

Our Services: Strategy | Creative | Media Planning & Buying | PPC | Commercial Productions | Consulting | Marketing Research | Event Productions | POP Branding and Sales activities.

Aroub Rinawi, Founder and CEO

It was 1999, when Aroub Rinawi a civil engineer from Nazareth with a B.Sc. degree from the Technion and an MBA from Leicester University, England, decided it was time to move from Gray to the wonderful colours of Advertising & Marketing! First, working with great international brands like Unilever, Dove, Cif alongside local leading companies; Cellcom, Leumi Bank, Co-OP chain and more. Then, as the head of the Arab Community Department in McCan Erickson she has helped companies strategize and implement their creative visions mainly. Since 2006 Aroub is the owner and managing director at ex'cellent marcom agency.

Currently, Aroub leads advertising and marketing campaigns for major international and local brands. She also serves as a consultant for advertising and marketing for the Arab community. With her diverse skill set and extensive experience, Aroub is well-equipped to help brands succeed in the Arab market.